Competitor Content Radar
See what content your competitors are publishing. Enter a competitor domain — we generate the Google search queries that surface their blog posts, landing pages, case studies, and resource content.
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Start Tracking Free →Why Competitor Content Analysis Beats Guessing
Most founders plan their content calendar based on gut feel: "I should write about X because our users ask about it." That works — up to a point. But once you're past the basics, you need external data to find where you can actually win.
Competitor content analysis tells you two things gut feel can't: what your market has already decided to rank, and where nobody has written something definitively useful yet. The first tells you what's table stakes. The second is where you can build a moat.
The tool generates site: queries and filtered searches that reveal a competitor's content structure without paid tools. You see their publishing cadence, their topic bets, and which formats they favour — all from Google's public index.
What the Generated Queries Find
Each query type surfaces a different layer of a competitor's content strategy:
Blog posts and editorial content
A site:domain.com/blog query lists every indexed blog post. Sort by date to see how recently they published and at what cadence. A competitor who publishes three times a week on a topic is signalling that topic converts for them. A competitor who published 40 posts in 2022 and nothing since has abandoned that channel.
Landing pages and feature pages
Most SaaS products build dedicated landing pages for each feature, use case, or customer segment — because those pages rank for long-tail queries. A competitor's /features/ or /for/ subfolders reveal which customer jobs they've decided to target with dedicated pages — and which they haven't built yet.
Case studies and social proof
Case studies are a late-stage conversion tool — they serve buyers who are already comparing options and need proof the product works in their situation. Searching for a competitor's /case-study or /customers paths shows which verticals they're targeting with proof — and which they haven't built social proof for yet.
Docs and resource content
Technical documentation and resource guides rank for informational queries that catch users early in the research process. If a competitor has a rich docs site with 200+ pages and you have 10, that's a gap in topical authority that affects both your Google ranking and your AI citation probability.
Content Gap vs. Keyword Gap — and Why It Matters
These two terms get used interchangeably, but they're measuring different things. Conflating them leads to the wrong priorities.
| Type | What it measures | What to do with it |
|---|---|---|
| Keyword gap | Specific search terms a competitor ranks for that you don't | Target with dedicated pages or posts matching the search intent |
| Content gap | Topics, formats, or audience segments they cover that you haven't addressed | Build topical authority by covering the missing subject matter, not just the missing keyword |
This tool focuses on the content gap — which formats and topic areas your competitor has invested in. Keyword-level analysis requires paid tools like Ahrefs or Semrush. But a content gap is often visible without them: if your competitor has 15 case studies and you have zero, that's a gap that no amount of keyword research will show you.
How to Interpret What You Find
- →Publishing frequency: A competitor who publishes weekly on a topic has likely validated that it drives signups. A once-per-quarter publisher is experimenting, not committing. Match frequency to your own resources before planning to compete on volume.
- →Topic clusters: Look for groups of related posts that build topical depth on one subject — not random one-offs. A tight cluster of 8 posts on "email analytics" signals deliberate SEO strategy. You can build a counter-cluster on an adjacent topic they've ignored.
- →Content formats: If every result is a 500-word opinion piece and nobody has written a definitive 2,000-word guide, that's a format gap. Longer, more thorough content consistently outranks thinner pieces on the same topic, all else equal.
- →Content freshness: Old dates on high-ranking posts are an opportunity. A 2019 guide that still ranks despite being outdated is vulnerable — a well-researched 2026 update on the same topic can displace it, especially if you add current data or examples.
Find Content Gaps
See what topics they cover that you don't — and build authority there first
Benchmark Volume
Count their indexed pages vs. yours to understand the authority gap you're closing
Spot Trends Early
See where they're placing new content bets before those pages start ranking